Get to know Vada, Orlando, Florida native and now LA Resident. Vada’s making waves online bringing us music reminiscent of noughties R&B, so if you know our taste, it's not surprising we were lucky enough to come across her while browsing through SoundCloud. Our first introduction to her soft sounds was through her track "See It Now" and we've been pressing play ever since.
How would you describe the LA music scene?, How does it inspire you?
"The LA scene is extremely different from what I was used to growing up in Orlando. I think the LA music scene is filled with up and coming artists and it’s really cool to witness everyone growing and succeeding. It really shows that you can succeed out here. However, I think it’s the general city life that inspires me most. Just the fact that I’m away from home doing what I want to do and exploring new sights, scenes, and people, I think that’s the most inspiring for me. I can see myself traveling around for sure. I wouldn’t call LA my home, but it’s definitely where I’m meant to be at the moment."
Growing up listening to the likes of "Biggie, Aaliyah, Mariah Carey, Usher, Ashanti, Ginuwine, Tyrese [and] Brian McKnight" - she knows her fair share of musics greatest and when listening to her vocal layering in choruses, you can hear the attention to detail that reflects true R&B. It feels like Vada already has a signature in regards to her vocals, with it being easy to distinguish her phrasing and melodies that repeat in various tracks, creating something that feels familiar, even when you've only heard a couple tunes. Have a listen to "West Side" which will have you feeling like it's '06.
A lot of people argue that modern R&B is dominated by males and has become misogynistic, do you agree?
"I agree that the R&B scene is currently dominated by males but I wouldn’t call the music misogynistic. I thoroughly enjoy some of the male R&B artists who are on the scene right now but it’s kind of hard to classify R&B today. There’s R&B and then there’s pop R&B. I know for sure that the dynamic will change though. More females will come up in the R&B scene, just wait on it."
Do you think the female voice has been lost?
"I don’t necessarily think that the female voice has been lost, I just think that there could definitely be more women in the music scene in general. I do believe that times are changing and evolving and that women will be heard more in R&B and in any platform for that matter. I don’t think it has been lost, I just don’t think that it is given the attention it deserves because I know for a fact that there are a lot of talented females out there."
Growing up, our generation didn't have all the readily available music online like today. When you were young how did music come into your life?
"Music has always been a huge part of my life ever since I can remember. My family always had music playing, and they’d play just about everything. I grew up with two older brothers who were always buying new cassette tapes and CD’s and I’d dance around and listen to the music they would play. From Hip-Hop, to R&B, to Folk, to Funk. I honestly can’t pinpoint a specific genre because we listened to mostly everything. I remember watching a lot of music videos when I was younger too. I vividly remember watching Honey by Mariah Carey and just being so inspired by her. The music was always just a part of my life. I can’t remember a time where I wasn’t bopping up and down to whatever was playing."
The majority of your listeners have found you through SoundCloud, what do you think the importance of online platforms is?
"I think that the internet is a magical place. It has given independent artists an opportunity to share their music with the world. The online platform today is of huge importance because it really gives us a voice and can allow us to have an organic connection with our followers through Twitter, SoundCloud, etc. The internet widens the music platform and makes way for more artists to share their music. It’s more of a direct connection, and I know that everyone appreciates that. It’s kind of ironic that the internet allows more of a personal connection with people. It’s a beautiful, beautiful thing and has connected me with some amazing people. Shouts to the internet."
As we are early on in your career, what are some of the goals you wish to achieve in the coming years?
"As far as music goes, I’ve spent the past year just finding my sound, practicing my sound, and experimenting with other sounds as well. Now that I’m confident with the music I’m making, I can definitely say that there will be an EP coming out before the year ends. I’m planning on doing some shows and just making as much music as I possibly can. I most definitely want to tour in the future. I just recently started producing so I want to really dive into that as well and learn as much as I can with that. I just want to constantly grow with my music and writing and want to soak in and learn as much as I possibly can. There are a lot of goals I want to achieve and I know that with hard work, anything is possible."