Here’s everything you need to know about Rihanna’s latest venture, Fenty Beauty. The bad gal superstar has released an ever inclusive range of beauty products for all of her fans to enjoy, featuring a gang of diverse models to display the beautiful brand. There’s been faces like Duckie Thot, Slick Woods, Selena Forrest, and Halima Aden, involved in the promo that sparked huge excitement. The much anticipated beauty campaign was teased back in 2016 when it was announced that she had signed a deal with Kendo, the very same team that produces Marc Jacobs beauty and Kat Von D’s huge range of products. Then the first sneak peak of what was to come was a preview of her gorgeous holographic lip gloss, used at her very own Fenty x Puma runway show, and today we were finally getting Fenty beauty in full here in the UK!
The range consists of a whopping 40 shades of matte long-wear foundation made to match every skin tone you can think of, which is super hard to come by in an industry that lacks diversity when it comes to all shades of beauty. The great thing about the high end formulas is that they come in various undertones too, so each shade has a cool and warm version to help you find the perfect match. You can also purchase some popping shimmers, colour and contours in the form of ‘match stixs’ and powdered highlights and rouge too, as well as some cleverly shaped applicator brushes, primer and blotting paper.
I’m in love with the packaging which is sleek and modern, boasting thought out elements to help application as well as organisation - they easily click together with a hidden magnet making your beauty supply a whole lot easier to arrange and keep track of. The names are as cool as Rihanna too, with shimmery duo ‘Killawatt Highlight', a partnership of ‘Ginger Binge’ and ‘Moscow’ in a neat FB embossed compact and versatile shimmer stixs in shades such as ‘Confetti’, ‘Sinamon’ and ‘Ridiiic’.