GARMS: The Notorious B.I.G. “Hypnotize” Label London Pop-Up Shop

For the First Time Ever, The Notorious B.I.G. estate debuts Biggie’s official “Hypnotize” designer label, launching in London for an exclusive pop-up shop this Friday March 10th – Sunday 12th March 11am-7pm with product available at varying price points to satisfy fans, fashion enthusiasts and all alike.

The exclusive pop-up retail installation launches this weekend at the historic Provender Building located within Camden Market. This event commemorates Biggie’s iconic legacy and the 20th anniversary of his passing. It also marks the release of his exceptional limited collection of premium apparel and accessories in the UK. 

Pop-Up Address: Camden Market, Provender, Stables Yard Entrance, Chalk Farm Road, NW1 8AH.

The limited “Hypnotize” collection locks in a fresh, coming-of-age take on Biggie’s unmatched influence and prominent impact on not only Hip-Hop, but also popular culture. The designer label offers one-of-a-kind t-shirts, hoodies, bomber jackets, snapbacks, bags and other accessories. To further cement “Hypnotize” status as a designer label, the line collaborates with the much sought after, Homage Tees. The joint action fashions a unique range of original printed tees only available at the Camden Market pop-up installation.

The event offers the chance to recreate and capture the iconic “The Notorious B.I.G.” throne with other fun and impressive moments, only available inside the transformed space and outfitted as an inspired by “New York streets” atmospheric event. The pop-up brings a little bit of Brooklyn to Camden Market with music supplied by London’s Hip Hop crew, Livin’ Proof.

In just a few short years, The Notorious B.I.G. went from Brooklyn hustler to the savior of East Coast Hip-Hop. His all-too-brief career almost immediately took on mythic proportions following his passing, resulting in the legendary status he has today. The Notorious B.I.G. has not only influenced the current music scene, but also had a major impact on fashion and art as well, his legacy will forever live on!

Believe, this pop-up is something you don’t want to miss! If you're really bout that Biggie life, you’ll stop by to grab yourself some pieces. Below you can view some rare shots of Biggie.